Larkin PR, working with our friends at Commucan, planned and delivered the launch of Naura – an app that works like an Airbnb to find office space near you.
We came up with the idea that using the app allowed people to WNH - Work Near Home.
We commissioned research from pollsters Survation that showed that one in 5 were planning to Work Near Home after the pandemic. The research also uncovered a new type of worker - the TWT, people who only go into the office on Tuesdays, Wednesdays and Thursdays.
Larkin took footage that combined with the research, helped secure coverage on BBC Click on BBC2, the Evening Standard, Property Week, Estates Gazette and The Sun on Sunday.
